PIDC: Driving Growth to Every Corner of Philadelphia

PIDC — Philadelphia’s economic development corporation has a mission to spur investment, support business growth, and foster developments that create jobs, revitalize neighborhoods, and drive growth to every corner of Philadelphia.

For the first time in PIDC’s 60+ year history, I was the first designer on staff to help drive their identity in the marketplace as a go-to resource for business growth and to position their products and services to attract clients and investment. From the moment a client steps out of the elevator to our offices or how a partner sees us in their social media feed, it was important to examine every point of contact made. After identifying gaps in the marketing to creating new tools in our communications, the consistency of our cohesiveness began to take shape.

In my most recent role as the Director of Creative Services, I am brought onto projects that require a more multidisciplinary design lens and discover that each department has their own unique set of marketing needs and goals. There is no “one size fit all” solution! From board member presentations to coffee with a small business owner, I consider all the ways that will achieve a balance between making the brand approachable, hitting the target message and still amplify PIDC’s value and voice.