Philabundance: Fighting Hunger

Philabundance started out as a small food rescue misson operating out of a Subaru hatchback. 30+ years later, it is now an innovative, impactful and collaborative organization distributing more than 24 million pounds of food a year to those in need. Everyday through media appearances, food drives, and even food justice work at the State Capital, the organization is always in the public eye.

Their Marketing & PR team brought me on as their designer to implement and streamline the brand standards across all channels of communication. If you’ve ever worked at a nonprofit, you understand the struggle they have for resources. When I arrived, the organization fortunately already had a foundation of a brand, along with a style guide that included a packet of icons that was created by an ad agency. That was enough for me to run with and I immediately began updating all of their collateral as well as creating new marketing materials. Updating their photo library was also a need, because stock photos are costly. I went on site to the distribution warehouse and gleaning sites with my trusty iPhone, interacted with the truck drivers and farmers and captured the fight against food hunger.